Keyword research is a crucial element of any successful SEO strategy. It involves identifying and analyzing the search terms that people use on search engines to find information related to your business or industry. This process helps in driving more organic traffic to your site and improving your visibility on search engine results pages.
- When done well, programmatic SEO is a powerful tool, especially for targeting low-competition keywords or specific niches that might otherwise be overlooked.
- You can use Google developer tools, such as Lighthouse and Google PageSpeed Insights, to dig into the reasons behind the low-scoring URLs.
- For example, a while back I noticed that lots of people were building links from guest posting.
- Page experience is used as a ranking signal for mobile and desktop rankings.
- I contacted Christopher Levy, senior manager of SEO at Marketing Six, for comment.
- Not only does it improve web accessibility, but it gives you a chance to rank in Google’s image pack and image results.
Look out for changing keywords and new search intent.
This week’s Ask An SEO shows how to decode keyword intent and turn Google Keyword Planner into an SEO asset. If you want to find even more keyword ideas, click on an internal link. Next, keep an eye out for sections on the Wikipedia entry that display closely related keywords and topics. If you want to find keywords that are closely related to your seed keyword, you need a human mind. And as that page has accumulated links, it made its way onto the first page for “white hat SEO”. Because of that, I got traffic from the keyword “SEO case study” within weeks.
How long does SEO take to work?
I use Semrush’s Advertising Research tool to see where competitors are investing in search ads. It helps me find profitable SEO keywords that are likely converting searchers into customers. “Best of” blog posts are simply hand-curated lists of the best blogs in a specific industry. And some of those people might link to you, which can help your rankings. Google considers content ‘freshness’ when ranking results, so going through your posts and modifying them to reflect better your industry changes can significantly boost your visibility.
Generative AI for content creation and optimization
An SEO audit is an evaluation of the current state of your website, factoring in on-page SEO, off-page SEO and technical SEO. The SEO audit is the first step of effective optimization, so if you haven’t had a full SEO audit lately, you likely need one. Your SEO service provider should offer detailed progress reports every month so you can measure the return on investment (ROI) of your SEO expenditures. Get a clear idea of what results might be possible—based on what the provider has done for others—as well as how long it will take for the new SEO efforts to start gaining traction. When evaluating SEO service providers, be sure to look at their client portfolio and case studies that detail what they’ve accomplished for others.
You can choose exactly how deep you want to go and which parts of a site you want to analyze. Screaming Frog SEO Spider is a super reliable desktop crawler and a beloved tool by SEOs. I’ve been using it for so many years that I can’t even remember when I started. When I clearly see which pages are losing traffic, I know exactly where to focus my efforts.
And when people land on their articles, they become aware of Calm’s meditation app. It’s insane how fast they grew their traffic in 2023 and how it’s sustained itself over the past few years — even through all the Google Core Updates (and the rise of ChatGPT). One of the cool things about Calm is that they are both a mobile app and a web app. Having a web app version of their website allows them to leverage SEO as a channel to bring in organic growth. This is something I recommend many mobile apps try to do as well.
“Panda is an algorithm which mostly applied to sites overall and has become one of the most vital ranking signals. This update tells Google to take quality into account and ranks it accordingly. Join 500,000+ SEOs who trust Moz’s quality data and insights to help their businesses grow.
These backlinks drove direct traffic to the client’s website and proved their credibility in the eyes of search engines. In summary, SEO is all about optimizing content, building authority, and improving the overall user experience on your site. On the other hand, social media marketing is centered around building relationships and engaging with your audience on platforms like Facebook, Instagram, X, and LinkedIn. Meta tags are snippets SEO Anomaly of text, formatted as HTML code, that describe the content of a webpage.